Last updated: 1 July 2026
AVG Sports (“we”, “us”, “our”) operates the website avgsports.com. This Privacy Policy explains how we collect, use, and protect your information when you visit our site. By using avgsports.com, you agree to the practices described in this policy.
Who we are
AVG Sports is a football news and player-development website based in the United Kingdom. For the purposes of data protection law, AVG Sports is the data controller responsible for your personal data. If you have any questions about this policy, you can contact us at info@avgsports.com.
Information we collect
Information you provide. When you contact us through our contact form or by email, we collect the details you choose to share with us, such as your name, email address, and the content of your message.
Information collected automatically. Like most websites, we automatically collect certain technical information when you visit, including your IP address, browser type and version, device and operating system information, the website that referred you, the pages you view on our site, and the dates and times of your visits. This information is collected through cookies, server log files, and similar technologies.
Cookies
We use cookies and similar technologies to operate our site, understand how it is used, and serve advertising. For full details of the cookies we use and how to control them, please see our Cookie Policy.
How we use your information
- To operate, maintain, and improve avgsports.com and its content.
- To respond to your enquiries and messages.
- To analyse traffic and understand how visitors use our site.
- To display advertising.
- To detect and prevent fraud, abuse, and security issues.
- To comply with our legal obligations.
Advertising and Google AdSense
We use Google AdSense to display advertisements on avgsports.com. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our website and other sites on the internet. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites.
You may opt out of personalised advertising by visiting Google’s Ads Settings at google.com/settings/ads. Alternatively, you can opt out of some third-party vendors’ use of cookies for personalised advertising by visiting www.aboutads.info.
Analytics
We use Google Analytics to understand how visitors interact with our site, such as which pages are visited and how users arrive. We use this information only to improve our website and content. You can prevent Google Analytics from using your information by installing the Google Analytics Opt-out Browser Add-on.
Affiliate links
Some pages on avgsports.com contain affiliate links, including links through the Amazon Associates Programme. If you click one of these links and make a purchase, we may earn a commission at no additional cost to you. For more information, please see our Disclaimer.
Legal basis for processing
Where UK data protection law applies, we rely on the following legal bases to process your information: your consent (for example, for non-essential cookies and personalised advertising); our legitimate interests in operating, securing, and improving the website; and compliance with our legal obligations.
Data retention
We retain personal information only for as long as necessary for the purposes set out in this policy, or as required to meet legal obligations, resolve disputes, and enforce our agreements. Messages sent through our contact form or by email are kept only as long as needed to respond to and manage your enquiry.
Your rights
Under UK data protection law, you have the right to access, correct, erase, restrict, or object to our processing of your personal data, and the right to data portability and to withdraw consent. To exercise any of these rights, contact us at info@avgsports.com. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.
International data transfers
Some of our service providers, such as Google, may process your information on servers located outside the United Kingdom. Where this happens, we take steps to ensure appropriate safeguards are in place as required by UK data protection law.
Third-party links
Our site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites, and we encourage you to read their privacy policies.
Children’s privacy
avgsports.com is not directed at children under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.
Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date above.
Contact us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at info@avgsports.com.